Knocking on doors is an old-fashioned way of generating leads, but it's still a reliable tactic for realtors. In today's digital age, however, real estate agents have a variety of other options to generate leads. Landing pages are one of the most effective ways to capture the contact information of potential buyers, tenants, and sellers. Real estate landing pages are designed to provide free resources or content that encourages website visitors to provide their contact information and use the services of the realtor.
The type of landing page depends on the niche of the realtor. For example, a home review page can give sellers an idea of the value of their property, while a specific landing page can engage buyers or renters with the latest real estate listings.